According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...

Our recent big-picture research effort focuses on direct marketing (both digital and print). It’s available in the form of a free white paper (more on that below), but for now I want to share ...

This is a technique that firms use to promote a product, service, or idea directly to consumers through specific channels, without involving intermediaries. It is characterised as a marketing strategy ...

Sole Founder/CEO of PostcardMania. Joy bootstrapped her business to $62 million in 2019 with only a phone, a computer and postcards. Like many others, you may believe that direct mail is an ...

The marketing team at SG360° explored what marketers are doing to reach today’s consumers, which marketing tactics resonate with consumers, and how direct mail fits into it all. Continue to ...

Leveraging data to inform direct marketing campaigns (both direct mail and digital) is more important than ever, and savvy marketers are using advanced analytics to target audience segments right ...

Marketers continue to face recruitment challenges as a fifth of brands expect to make cuts and the majority say staff levels ...

The Gist. Direct mail meets email? USPS's 2024 incentives offer a 30% postage credit for increased mail volumes, aiming to blend direct mail with digital marketing strategies.

DTC herbal wellness brand Apothékary, for example, has increased its direct mail budget by about 234% since November 2022, according to Theresa Bischof, director of brand marketing.She declined ...

PORT SAINT LUCIE, Fla.—Infusion Direct Marketing, Inc., a public relations firm in the security industry, announced it has recently launched a new website along with an expanded portfolio of marketing ...