According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...

This is a technique that firms use to promote a product, service, or idea directly to consumers through specific channels, without involving intermediaries. It is characterised as a marketing strategy ...

With zero-click searches on the rise, CMOs should reassess GA4 data and shift how they approach attribution and audience ...

Marketing is an engine of growth. It’s a growth driver, not a cost centre.” And the award for the most inspirational quote of ...

Marketing example: If Campaign A drives 100 leads, and Campaign B drives 200 leads, then the combined result is 300 leads. No interaction – just stacking results.

Pharmaceutical companies spend $6 billion each year on direct-to-consumer ads, with every dollar spent netting more than $4 ...

The release comes months after the AI startup launched its previous iteration, suggesting an ongoing lightning pace of AI ...

Consultwebs reports that Google’s AI Overviews are transforming legal searches, offering direct answers, which lawyers can ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement. The post Marketing results don’t add. They multiply and ...

Elon Musk has confirmed that the Grok language model from xAI will be launched on July 9 at 8PM PT. This announcement follows ...

Each participant paid $6,990 for the tour, excluding airfare. Read more at straitstimes.com. Read more at straitstimes.com.

Reelo's data-driven platform wants to be the digital marketing engine for small and mid-sized F&B businesses. CEO Parin ...