According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...

With zero-click searches on the rise, CMOs should reassess GA4 data and shift how they approach attribution and audience ...

Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and conducted by Circlebox. The ...

This is a technique that firms use to promote a product, service, or idea directly to consumers through specific channels, without involving intermediaries. It is characterised as a marketing strategy ...

What Is Paid Media: The Different Types & Examples Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Donald Trump's approval rating fades after "big, beautiful bill" Dumb Things In The Big Bang Theory That Everyone Ignores Ukraine-Russia war latest: Trump ‘flat-footed’ by Pentagon’s weapons ...

Marketing example: If Campaign A drives 100 leads, and Campaign B drives 200 leads, then the combined result is 300 leads. No interaction – just stacking results.

To learn more about our editorial approach, explore The Direct Message methodology. In today’s landscape, content marketing remains crowded—and thought leadership is often reduced to a numbers ...

Frank James’ terrifying April 2022 mass shooting on a crowded Brooklyn subway was a “direct” result of gunmaker Glock’s marketing, two victims claim in a lawsuit. Furong Hu and Zhuoxuan Ye ...

Here are 10 of the best guerrilla marketing examples from real life that will encourage you to become innovative and savvy while promoting goods.

In today's crowded market, a direct mail campaign needs to do more than sell — it should inspire transformation. That's where identity marketing comes into play.

That’s why impact-based marketing hits different. These are the kinds of effective marketing campaigns that stand for something and stick with people long after they scroll past.