Firstly, generate a range of possible solutions (divergent thinking). Then, narrow the focus to identify the best solution (convergent thinking). Week 3: Brainstorming Fresh Ideas.

As I wrote in The Non-Obvious Guide to Being More Creative, No Matter Where You Work, “divergent thinking helps us generate many new ideas, imagine, be original, ask questions to spot problems ...

Yet, studies have consistently shown that divergent thinking tends to decrease over time for most of us (Kim, in press; Land, 1992). In the absence of divergent thinking, ...

Divergent artists, on the other hand, offer the world cubist or impressionist views. They tape bananas to walls a la Maurizio Cattelan, whose radical, absurdist installation recently sold for ...