We love this Downy Fabric Softener Liquid from Amazon. Washing your sheets with a softener helps to minimize static cling, particularly in dry climates. You could also try this Gain Fabric ...

P&G (NYSE:PG), which owns Downy and Gain and more than half of the $1.3 billion U.S. fabric softener market, is hoping to change that sentiment and reel in millennials – quickly.

Downy warning labels and some studies say the fabric softener may degrade flame-retardant treatment, Martin said. He thinks most fabric softeners would have the same effect; he’s not sure about ...

Laundry day usually involves hampers full of clothes, a heavy container of detergent, and a fabric softener like Downy or Snuggle. While some people consider the latter indispensable, others think ...

P&G's Downy Fabric Softener Introduces New Downy Touch of Comfort Bottle with Portion of Proceeds Helping to Give 10,000 More Quilts to Hospitalized Children in 2010. Downy Celebrates 50th Year by ...

In the six months to September, sales of fragrance-enhancing fabric softeners more than doubled in Japan, led by brands such as Procter and Gamble Co.'s Downy, and Lion Corp.'s Soflan Aroma Rich ...

Nairobi, Kenya: Competition in the fabric softener market has heated up with the introduction of Downy Concentrate by global company Proctor & Gamble (P&G). The launch is part of the company’s ...