P&G (NYSE:PG), which owns Downy and Gain and more than half of the $1.3 billion U.S. fabric softener market, is hoping to change that sentiment and reel in millennials – quickly.

My bottle of Downy fabric softener boasts that it’s “better together” with dryer sheets (Downy brand, of course). I know a lot of people that use one or the other, or neither, but not a ...

P&G's Downy Fabric Softener Introduces New Downy Touch of Comfort Bottle with Portion of Proceeds Helping to Give 10,000 More Quilts to Hospitalized Children in 2010. Monday, ...

Leviticus 11:40 says "If any animal you may eat has died, anyone who carries its carcass...shall wash his clothes." Just don't use Downy fabric softener; according to Wired, (but not online at ...

Nairobi, Kenya: Competition in the fabric softener market has heated up with the introduction of Downy Concentrate by global company Proctor & Gamble (P&G). The launch is part of the company’s ...

From the sample group we tested, only fabric softeners which claim some green credentials disclose their ingredients list. Disopropylster dimethyl ammonium methylsulfate, cationic polymer, formic acid ...

Downy, the fabric softner brand, has launched a new ad from Grey Worldwide New York. Against a cover of Alphaville’s ‘Forever Young’, the 30-second spot shows how clothes have memories and ...

Procter & Gamble Co. plans to begin selling a new line of Tide laundry detergent and Downy fabric conditioner geared to the fast-growing segment of consumers who wear athletic apparel on a regular ...

Nairobi, Kenya: Competition in the fabric softener market has heated up with the introduction of Downy Concentrate by global company Proctor & Gamble (P&G). The launch is part of the company’s ...