Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. A good PR campaign is like a well-baked cake—it has everything you want, looks great ...

To mark World PR Day 2025, Bizcommunity caught up with Abulele Ndamase, senior account executive at The Bread, where she ...

4 Types Of Data Campaigns In Digital PR For SEO ... Data Campaign Examples. Data campaigns have a wide range of results. The data can: Be cited with a link. Include a brand or report name.

In a saturated media landscape, the most compelling PR campaigns aren’t built on data points alone but on stories that humanize a brand, evoke emotion and inspire action.

Is PR dead or evolving? With technology, data and transparency reshaping the landscape, PR professionals that know how to ...

Otter PR co-founders Scott Bartnick and Jay Feldman define their company’s services as “results-driven public relations,” specializing in media relations, thought leadership, and crisis and ...

Before launching an international PR campaign, invest time in understanding the cultural nuances of the target market. This includes language, traditions, social norms, and the current socio ...

For example, PR teams often use tools like Muck Rack or Cision to connect with journalists, choose the best ones for their companies, and track the appropriate metrics with their campaigns.