To get the edge in different territories, local expertise is a must, says Eirini Theodoridou of Connective3. Misstep, and you risk sounding tone-death.

Developed a public relations campaign with three other students to raise awareness of breast cancer among young adults. Strategic elements included developing brochures and flyers to distribute to ...

Example has won the PR account for Etymon – a major contributor to Sydney’s hospitality ecosystem, Mumbrella can reveal.The ...

Earned-led culture agency Example has announced its appointment as the retained agency for Etymon, a leader in Sydney’s hospitality scene. Under the partnership, Example will provide strategic PR and ...

For example, brands in “dry” or controversial niches like finance and gambling often employ PR campaigns unrelated to their offerings, such as dream job contests or visual puzzles. While these ...

As well-intentioned as the reluctance to use CTV in PR campaigns may be, it may also be misguided. Below, 11 members of Forbes Agency Council discuss how well-crafted CTV spots can leverage ...