The future of public relations depends on our ability to harness new technologies responsibly while centering transparency, ...

Social media is an excellent and obvious example of a public relations boundary spanner, in part because its reach is virtually unlimited. Savvy PR practitioners can establish relationships in ...

The examples above show how public relations is still doing what it did a century ago by “cultivating a positive reputation,” but is now using 21st-century tools and techniques to deliver ...

Examples of Internal Forces That Affect Public Relations Organizations. A public relations organization is a private firm that specializes in changing, altering or influencing public opinion in ...