The move comes months after Firefly was in the middle of an advertising battle over a bill that would allow for-hire drivers, such as those for Lyft and Uber, to display ads on their car. A small ...

Firefly is moving fast. On Thursday, the San Francisco-based startup, which places digital ad displays on the top of private rideshare vehicles and taxis and then splits the revenue with drivers, ...

Each month, FIREFLY's extensive network generates over 2 billion impressions through more than 60,000 advertising units spanning the United States, encompassing 14 digital car top core U.S ...

The car-top digital out-of-home (DOOH) business model also attracted several Silicon Valley venture capitalists and angel investors. Firefly also announced a $21.5 million seed fund investment led ...

Firefly helps advertisers design as many ad iterations as they need and swap them as often as they want at no additional cost. Rivera says this helps advertisers get the most from real-time targeting.

To start, Firefly’s vision is to turn the ridesharing cars (or any other delivery platform’s drivers) into roving billboards, over 600 so far, with a conscience. The company sells advertising ...

Firefly, a San Francisco startup that works with rideshare drivers to install digital ads on cars, has raised $21.5 million in seed funding.

Firefly, which sells digital advertising on displays mounted to the tops of ride-hailing vehicles, has raised $30 million.

Firefly co-founder and CEO Kaan Gunay explained that with this new deal, the startup is also taking control of Strong’s non-digital taxi-top advertising. The plan is to eventually transition ...