The theming makes sense on paper—but the execution looks like one of Reed Richards' arms after a particularly gooey accident.

The Pop-Tarts Bowl edible mascots have never shied away from being different, and they are headed to Ireland because of it. On Tuesday, it was announced the two ...

The surviving Pop-Tarts from last year's Pop-Tarts Bowl are going to Ireland for the Iowa State-Kansas State season opener.

The Pop-Tarts Bowl mascot was the only bowl game mascot included in Monday's announcement, while Iowa, Iowa State and Texas Tech's mascots were among the 35 new mascots that will be added to the game.

Pop-Tarts is teaming up with Marvel Studios to bring back what they describe as a “fan-favorite” flavor that hasn’t been available in stores for more than half a decade.