Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

Google is upgrading Demand Gen ads with new targeting controls, creative tools, and enhanced retail features while phasing ...

PodcastOne moves to ART19, a podcast hosting service that provides full control and monetization options for creators. Stock ...

Google is enhancing its Demand Gen advertising platform with new targeting options and creative tools for YouTube, Discover, ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

Our relationship with advertising is complex, and misunderstanding it is costing brands significant revenue opportunities.

In this article, we delve into the most recent tactics and methodologies that are revolutionizing AD breach forensics.

AI-driven tools create dynamic ad content and personalised email campaigns that adapt to customer preferences.

Meta says its controversial decision to put an end to its fact-checking program hasn't impacted advertiser spend. On its Q4 ...

The latest AI platform reportedly dethroned ChatGPT as the most used tool at the moment. Learn more about DeepSeek.

Jo Ellis, a Black Hawk pilot with the Virginia National Guard, shared a "proof of life" video in response to social media ...