In public relations, you can do a lot of things to breakthrough but you can never make up for lost time. Forbes Business Council is the foremost growth and networking organization for business ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The integration of artificial intelligence (AI) into the public relations (PR) sector ...

In many ways, AI has transformed PR. But the fundamentals haven't changed. You still need to earn high-quality media coverage. The difference is that now, those features are no longer just about ...

Discover the four super powers of PR. Public relations is a critical part of a successful marketing mix, but many people don't know why. Discover the four super powers of PR.

The PEST model breaks down the external effects in a public relations market into four areas. PEST stands for political, economic, social and technological influences. Although this model has been ...

Here are four simple ways you can use public relations to enhance your sales—and track it. 1. Build qualified traffic through social media. Share the great coverage you've achieved: Highlight it in ...

Emerging models of PR ... In 1994 the International Public Relations Association published a so-called Gold Paper that became a rallying call by industry leaders for ... and Build Client Relationships ...

Align Your Public Relations, Marketing, and Sales by Asking Yourself These Four Questions. An effective communications strategy requires personal and organizational alignment. Here’s how you get ...