In many ways, AI has transformed PR. But the fundamentals haven't changed. You still need to earn high-quality media coverage. The difference is that now, those features are no longer just about ...

China attempted a diplomatic thaw with India, but it was stymied by arms sales to Pakistan and disagreements over terrorism ...

Concerns about noise and access for emergency services were brought up during a public information meeting hosted by the ...

Just what is public relations? And how does it differ fromadvertising? Public relations is the opposite of advertising. Inadvertising, you pay to have your message placed in a newspaper, TVor ...

Supporters of AB 715 are pressing ahead despite new opposition from the powerful California Teachers Association.

Experts have warned that people looking to retire in 2050 are on course to receive £800 per year less than current pensioners ...

The rescissions package passed by a vote of 51-48, with Republican Sens. Susan Collins and Lisa Murkowski joining Democrats ...

Influencer marketing is rapidly becoming one of the most powerful and pervasive forms of word-of-mouth public relations.

World Public Relations Day is celebrated annually on July 16. It is a global event that draws the attention of global citizens to the practice of PR, its feats, problems and prospects. The activities ...

Deep research’ AI agents combine large language models with sophisticated reasoning frameworks to conduct in-depth, ...

Public relations professionals work with media types–magazines and newspaper editors and radio and TV producers–to get their clients’ stories in the news. Because there’s an awful lot of ...

But AI won’t just fit into the current model; it will continue to reshape it. That’s the deeper shift underway. This is about ...