Pre-orders arrive on April 14 at 12:01 AM EST on Mattel Creations. "We're thrilled to introduce LeBron James as the first doll in our Kenbassadors line. He's a true leader—an activist ...

Mattel Inc, Barbie’s parent company, has announced that NBA superstar LeBron James has joined the Barbie universe and has become the first professional athlete to be featured as a Ken doll. Mattel ...

NBA legend LeBron James has been unveiled as the first male athlete to be immortalised as a Ken doll by Mattel. Dubbed the ‘Kenbassador’, the doll celebrates James as a cultural icon and role model.

LeBron James has made history as Mattel’s first male “Kenbassador,” becoming the first male athlete featured in a Barbie set. Priced at $75, the collectible doll has already seen pre-sale ...

And LeBron James solidified that sentiment this week. Mattel, the maker of Barbie, announced Wednesday it was debuting a doll in the likeness of basketball legend LeBron James. He’s the first ...

Mattel launched a LeBron James Ken doll—and yes, he is an inch taller than any other Ken sold before. The Lakers legend is the first “Kenbassador” of Mattel’s Barbie Signature Kenbassadors Collection, ...

To further his impact as a role model, James recently collaborated with Mattel on a new Ken doll that was built in his likeness. James showed off the new doll and what it means to him, via his ...

Krista Berger, senior vice president of Barbie and global head of dolls at Mattel, described Ken as “Barbie’s longtime best friend and supporter”. “We are excited to bring fans a new ...

Mattel, the makers of Barbie, announced on Wednesday that the Los Angeles Lakers superstar will be the first professional athlete to get his own Ken doll in his likeness. James will become Mattel ...