By studying 100 brand implementations of gen AI, researchers have discovered four archetypes for how companies are using the ...

In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

Machine intelligence influences brand visibility across a wide range of customer touchpoints. Customers now search using ...

Three things every marketing leader should know about winning with AI today.

We’re not in the era of creative-first marketing anymore. We’re in the era of calculated experience. AI doesn’t just assist.

Overreliance on performance channels in pursuit of short-term gains creates fragility in the growth model, especially when ...

That's according to a recent paper from the McKinsey Global Institute examining productivity advances over a nine-year period. An infographic (below) looks at key findings from the research. It covers ...

SaaS companies'' marketing has unique aspects, where standing out is essential in a world with thousands of competitors and a constantly changing market. Generic marketing strategies never work; they ...

Oklahoma City-based Schraad Sales and Marketing has appointed Patrick Thompson as its president of sales and strategy.

Trying to make better use of AI tools in your marketing planning? Discover five ways B2B marketers can use AI tools to strengthen their marketing strategy.