Learn what Google Ads affinity segments are, how they work, where to use them, and when they’re most effective for reaching ...

Perplexity's CEO says Google is stuck between protecting ad revenue and embracing AI agents in browsers. It needs to "embrace ...

If your paid campaigns are hitting performance ceilings, the fix may not be in your ad account, but your website.

Google's 2025 ad update introduces a predictive model that prioritizes relevant, navigable landing pages to improve user ...

Affiliate content. Discover how AI fits into the modern marketing funnel—from optimizing SEO to automating social ads—helping ...

Performance Max divides opinion. Some see results, others see risk. This post explores when it works, when it doesn't, and ...

The browser is slated to launch in the coming weeks and aims to use artificial intelligence to fundamentally change how ...

A new independent analysis of over $20 million in Google Ads spend reveals that “hidden” search terms (i.e., queries not disclosed to advertisers) are responsible for massive inefficiencies, siphoning ...

Ask and ye shall receive, they say, and in this case, that means ye receive ad blockers designed to work with AR glasses for ...

Built by marketers, ad-machina takes over the repetitive creative work – so teams can scale output, personalize at speed and ...

As anyone who’s scoured the internet for a bridesmaid dress knows, online shopping can be a pain. Among almost unlimited ...

Real-world results are already coming in. Swiggy, one of Google’s early partners in India, used Performance Max to acquire 10–20% more consumers and reported a 40–50% faster return on investment. “The ...