As Netflix gears up for a new Kuromi-centered show, Sanrio explains its shift in mascots to embrace the scary-cute trend.

Per the official description for the Balloon Kids Series from Sanrio, " The popular 90's series Balloon Kids has now been re-released and features a nod to 90s retro parachute "swishy" fabric and bold ...

TOKYO -- A Netflix series featuring mischievous imp-like character Kuromi created by Japan's Sanrio will launch later this month, in the latest push by the company behind Hello Kitty to build up its ...

Boulder, Colorado (July 17, 2025) – Today, Sunblink and Sanrio® announced that Hello Kitty Island Adventure, the critically acclaimed cozy life sim, will soon be available in a physical Standard and ...