Ultimately, creating a public relations strategy that successfully leverages data depends on first creating an organizational culture that values data, as well as the improved decision-making that ...

PR can help project a favorable image to a startup's target audience. Image is everything; it can make or break a company and could even be a deciding factor when it comes to sales.

Tired of chasing leads? Discover how thought leadership PR builds trust and brings high-intent clients to you — no cold ...

How to Blend Public Relations Strategies. Growing your business and achieving your marketing goals requires a modern PR approach. BY KRISTI PIEHL, FOUNDER AND CEO, MEDIA MINEFIELD.

Next, devise a list of the PR tactics you're going to use to make your strategy a success. There many tactics you can utilize to carry out your strategy. For example, you might want to: ...

A public relations strategy, on the other hand, is focused on securing third-party mentions. While advertising and marketing are both useful tools to have, PR helps promote your business through ...

The PR-IR Relationship: Rewards and Risks PR and IR teams are under more pressure than ever to move fast, deliver compelling ...

The 5 key steps to generate backlinks and grow your business with digital PR. Here are five of the key steps that you can use to fuel your backlink strategy, establish trust and credibility, and ...

Transform your link building approach from traditional to incorporate the Blue Ocean Strategy. This article serves as a tool to think about link building differently.