• Track email open/click rates based on how customers set up their preference control center. Ultimately, a marketing ...

then there is no better way rather than implementing effective content marketing plans and strategies – to make sure your content marketing steps are trendy, innovative and eye-catchy.

Your strategy informs every decision you make about campaigns and who you hire. With the right one in place, you and your team have a clear path forward. Marketing strategy templates break down ...

Having helped a number of startups grow despite limited resources, here are a few of my key tips on creating scalable marketing strategies. 1. Start with a clear and specific target audience.

It follows then, that creating a website marketing plan is all about finding a way to drive traffic to your website—a website that’s written and designed with conversion in mind. Because a ...

In times as challenging as the ones we face today, small business owners need to up their marketing game. There are many ways ...

Repurposing is a strategic way to maintain consistency and relevance in your content marketing efforts. Creating an effective ...

Creating scenarios helps you consider a range of possible ... a third party with expertise in both scenario planning and incorporating it into your marketing plan. Laura Patterson is the president of ...

Looks at the creation of a B2B marketing strategy, highlighting what is the same and what is different between B2C marketing and marketing aimed at selling to businesses. “Boring to boring”, “fridge ...

The first step in a successful marketing campaign is fully understanding your unit's rental market. Learning about the local community, what's important to renters, and what tenants expect in a rental ...

All those links on Instagram Stories or below a YouTube video aren't all for the convenience of the viewer — they're how many influencers make money from affiliate marketing. What is influencer ...