Walter Roban, a former home affairs minister, handpicked an American firm to handle public relations for a raft of government ...

Instead, think of PR as a series of small wins that add up. Develop a rhythm of showing up: Contribute expert insights when market news breaks, offer commentary on recurring financial topics like ...

Doing PR is critical for startups, yet many entrepreneurs are so busy developing their product that they forget to make a ...

Filipp Egorov started his career in public relations. He saw an opportunity for a pivot when the COVID-19 pandemic hit and ...

Taking a thoughtful, proactive approach to reputation management by building positive PR helps maintain and restore trust with stakeholders when challenges do surface.

Utah used actors, AI, stagecraft and NDAs as it sought to sway public opinion and take control of 18.5 million acres of federal public land.

How to Create a Public Relations Plan. Compelling public relations plans can go a long way toward helping a business spread its message, reach more customers, and generate more sales.

How AI could supercharge ‘go direct’ PR, and what the media can do about it AI search is shifting how information is delivered, opening the door for companies to shape narratives more directly.

From copywriting to crisis management, public relations can make or break an organization. With long-term success heavily reliant on positive public perception, creativity and strategy are at the ...

The startup life is nothing short of an adventure that is made of a series of mini-quests along the way. Those quests become increasingly difficult to complete when operating in bootstrapped mode ...

Goals & Objectives in PR Campaigns. Public relations is a valuable area of marketing for small businesses that should try to get as much unpaid for media exposure as possible.

Analysis Put PR To Work as an Effective Part of Strategic Law Firm Business Development A successful PR program not only aligns with business development strategy but also has a real role in ...