Throughout my career I’ve written, read and edited countless public relations plans, and I am quite certain each one contained the essential planning elements -- objectives, strategies, tactics ...

By creating a plan, everyone in the company knows what you want to do and how you are going to achieve it. And you’ll know when it’s working. Good luck. Run fast. Punch above your weight. Sarah Lee is ...

Charlie Tarr, founder Woodrow (clients include Proper, WaterBear, Choose Love): “PR, by its very nature, is wielding influence and winning arguments.Unfortunately, some of the PR industry has ...

Startups and technology; Here’s how to do PR when your product is a SECRET Brand awareness and thought leadership can be underestimated resources.

Building your plan, by mapping potential PR activity around known company milestones Initiating thought leadership programming to increase brand mindshare in your space 2.

A PR expert says you have to create a strategy that's more specific than "I want to be in the news": Figure out where your ideal customer goes.

Taking a thoughtful, proactive approach to reputation management by building positive PR helps maintain and restore trust with stakeholders when challenges do surface.

1. Consider where your company is exposed to risk. Crisis planning will help you define what constitutes a crisis. The key factors to consider are those situations most likely to occur in your ...