Better client profiles: When you target a specific client profile (say, 20- to 30-year-old woman, married, with kids), using a single medium can only help you track some of their behavior.With ...

Considerations for a Solid Channel-Partner Marketing Strategy. The potential benefits of a channel partnership are clear. To improve the chances of your channel partnership marketing plan's success, ...

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. Digital marketing continues to grow in importance ...

How to Make a Marketing Analysis Report Template. Introducing new products or services is something that should only be done with the benefit of sound knowledge and analysis of the market.

The marketing measurement plan gathers inputs from – and is reviewed by – multiple stakeholders across the team. So, there’s less likelihood of discovering gaps down the road. 3.

How to Write a Business Plan Template for a Broadcast Company Channel. Business plans, which have a traditional structure, can be modified to ensure a clear presentation of your business idea.