It should blend the best of traditional public relations with a modern and measurable PR approach. Monitor social media platforms for engagement and reach, not just follower growth.

Public relations is the practice — or art, as some would say — of creating a connection between an organization or individual and the public they serve. This goal is achieved by targeting the ...

They’re wrong. It is, however, transforming. Where public relations was once just about press releases, it now also encompasses content creation, social media and more.

In an era dominated by digital transformation, it's easy to lose sight of the soul of public relations—the essence of human connection. As we observe World PR Day, we must not forget that at its ...

4. Viral Challenges And Trends Creating public relations campaigns that take advantage of viral challenges, hashtags or internet trends to amplify a brand’s message allows brands to tap into the ...

This article explores the key significance of public relations to organisations, why the PR manager should be an integral part of the C-suite, and the tangible benefits of this strategic positioning.

Regardless of professional public relations support, all businesses can use their social media accounts to help manage public opinion. Don’t wait for others to create stories about your brand.

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. From Ms Rosanna M. Fiske. Sir, Manhattan public relations firm Brown Lloyd James, and its president Peter ...

David Finn, a dominant figure in the creation of the modern public relations industry as the co-founder of Ruder Finn, one of the most successful corporate P.R. firms to emerge after World War II ...

How to Blend Public Relations Strategies Growing your business and achieving your marketing goals requires a modern PR approach. BY KRISTI PIEHL, FOUNDER AND CEO, MEDIA MINEFIELD Aug 22, 2024 ...