Fourth-generation perfumer Clement Gavarry is swayed by the sentimentality of fragrance. His dream creation is a scent almost ...

As the world's largest fragrance museum to date, its debut marks a significant milestone in China's growing presence in the global fragrance landscape.

GUANGZHOU, China, July 10, 2025 /PRNewswire/ -- On the morning of July 9, 2025, the Xuelei Fragrance Museum officially opened to the public in Guangzhou, China. As the world's largest fragrance museum ...

On the morning of July 9, 2025, the Xuelei Fragrance Museum officially opened to the public in Guangzhou, China. As the world's largest fragrance museum to date, its debut marks a significant ...

Brioni's new Les Extraits collection will arrive in stores this October. We tested two of the four unisex fragrances prior to ...

No Fragrance Brands: It’s a well-established fact that brands create distinct fragrances to appeal to customers’ sense of smell. But in a world with powerful odours, the opposite may also be ...

GUANGZHOU, China, July 9, 2025 /PRNewswire/ -- On the morning of July 9, 2025, the Xuelei Fragrance Museum officially opened to the public in Guangzhou, China. As the world's largest fragrance ...

Damp carpet and old coffee. That is how a perfumier might have described the “top notes”—industry speak for the initial olfactory experience—at SIMPPAR, the annual fragrance-ingredient ...

Recording artist and business owner Future has just recently released a women's fragrance called SINSATIONAL By Future.

According to perfume experts, these are the unexpected notes that we'll be smelling everywhere this summer.

Underneath the sweet smell of your favourite perfumes is something stinky: The industry’s shadowy oligopoly. iStock But few wish to discuss the biggest question hanging over their industry: the ...