Sophie Jamison doesn’t mince words when assessing the state of influencer marketing today: “The vast majority of brands ...

Sean Szeps is a prominent figure in the online parenting space, yet you won't see his family in his posts. In a time, where ...

A lifestyle influencer often shares relatable content about everyday life – from fashion and beauty tips to home decor hacks – engaging followers with their personal style and recommendations.

Seesawing tariffs and turbulent financial markets are playing out on social media feeds, affecting the multibillion-dollar ...

Black Friday and Cyber Monday (BFCM) are two of the biggest moments in the retail calendar and they’re only getting bigger.

The startup is tackling adland’s broken hiring pipelines with AI, proof-of-work portfolios, and on-demand creative expertise.

Once seen as a tactical extension of wider digital campaigns, influencer marketing has quickly established itself as a discipline in its own right.

What's Next: AI-Powered Influencer Marketing The future is already taking shape as brands embrace AI-powered pricing models and performance-based incentives.

While B 2B marketers may have been slower to embrace influencer marketing than their consumer-focused counterparts, working with creators is now a core element of their marketing plans. According to ...

Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more influencers this year, according to a new report from Sprout Social.