Sophie Jamison doesn’t mince words when assessing the state of influencer marketing today: “The vast majority of brands ...

Sean Szeps is a prominent figure in the online parenting space, yet you won't see his family in his posts. In a time, where ...

A lifestyle influencer often shares relatable content about everyday life – from fashion and beauty tips to home decor hacks – engaging followers with their personal style and recommendations.

Seesawing tariffs and turbulent financial markets are playing out on social media feeds, affecting the multibillion-dollar ...

Black Friday and Cyber Monday (BFCM) are two of the biggest moments in the retail calendar and they’re only getting bigger.

Influencers have become a cornerstone of modern marketing strategies. A social media influencer is an individual who has established ...