Sophie Jamison doesn’t mince words when assessing the state of influencer marketing today: “The vast majority of brands ...

Sean Szeps is a prominent figure in the online parenting space, yet you won't see his family in his posts. In a time, where ...

A lifestyle influencer often shares relatable content about everyday life – from fashion and beauty tips to home decor hacks – engaging followers with their personal style and recommendations.

Seesawing tariffs and turbulent financial markets are playing out on social media feeds, affecting the multibillion-dollar ...

Black Friday and Cyber Monday (BFCM) are two of the biggest moments in the retail calendar and they’re only getting bigger.

The startup is tackling adland’s broken hiring pipelines with AI, proof-of-work portfolios, and on-demand creative expertise.

Once seen as a tactical extension of wider digital campaigns, influencer marketing has quickly established itself as a discipline in its own right.

Introduction The global User-Generated Content (UGC) Marketing Market is projected to grow significantly, reaching an estimated USD 132.73 billion by 2034, up from USD 6.7 billion in 2024, reflecting ...

But the person who Forbes’ Seth Matlins named the Unofficial No. 1 marketing influencer of the year has more sway than all 50 honorees put together: President Donald Trump.

What's Next: AI-Powered Influencer Marketing The future is already taking shape as brands embrace AI-powered pricing models and performance-based incentives.