Today, AI is not just a tool—it’s a strategic asset. Its power to personalize messaging, optimize campaign performance and ...

A comprehensive integrated marketing communications plan will state specific objectives. For example, an objective of the marketing campaign might be to increase awareness by 25 percent.

In the first two articles of my luxury search marketing series, we discussed the consumer mindset, what motivates and drives shoppers to purchase, and then the strategies and tactics that can be used ...

Integrated marketing communication (IMC) combines different media to improve the results of marketing campaigns. As MMC Learning describes it, each promotional tool should work in harmony with the ...

Too frequently, the marketing communications function is seen primarily as a support system for firmwide branding or general ...

When firms think of integrated marketing communication they typically think of advertising. Well there is more to IMC than just advertising, we have our sales promotions, public relations, and much ...

Yet, believing integrated communications is imperative to these outcomes, it is rarely successfully implemented, according to Larry Percy in his book, " Strategic Integrated Marketing ...

When ideas are flying and time is of the essence, it’s easy for a business to miss a link in the communication chain. Here’s where integrated marketing can be an excellent tool for any business.

When it comes to being boxed into disciplines or integrated marketing comms' lanes, Mike Sharman CCO and founder of ...

It covers the whole management of marketing, instead of simply focusing on media marketing, and it integrates marketing to all the operations of the business. Strategies For Implementing Integrated ...

Integrated Marketing Communications (IMC) is not new. We used it in the past but it involved expensive and, in my mind, a shotgun approach to marketing push marketing.

Siloed marketing communications used to be the norm for enterprise brands, but it's time for an integrated approach. Here's what you need to know.