The University of Utah says it’s worried its block U symbol isn’t distinct enough — so it’s now moving to a new logo.

The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

The iconic "Range Rover" text across the hood of these SUVs isn't going away, but these stacked Rs will appear where the ...

The Big Ten Conference, founded in 1896, has expanded to 18 teams and is the largest conference in college athletics. USA TODAY ranked the Big Ten teams' logos, from worst to best, considering ...

The Big Ten Conference, founded in 1896, has expanded to 18 teams and is the largest conference in college athletics. USA TODAY ranked the Big Ten teams' logos, from worst to best, considering ...