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If there's anything I've learned from the trajectory of better-for-you sodas, it's that fans are always open to something new ...
Indeed, a certain spectral lemon-lime-ness has been with us since the very start of manufactured fizzy water in the 18th century. It’s the ghost, you might say, in the soda machine.
Think of it as climate change marketing, but for soda. For the rest of the summer, Starry is giving away free soda if any ...
The demand for lemon-lime soda has never been greater, with category growth accelerating since 2019. Starry is bursting onto the scene with a soda that hits different and provides a crisp, clear ...
On Jan. 11, PepsiCo announced the launch of Starry, a new lemon-lime soda that will replace the company’s entry in the clear and citrusy carbonated space: Sierra Mist.
Sierra Mist was launched in 1999 to compete with Coca-Cola’s lemon-lime soda, Sprite, which has dominated the category, along with 7 Up from Keurig Dr Pepper. So, what does Starry taste like?
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