Beyond broad reach and low barriers to entry, platforms like Instagram and TikTok provide access to rich performance data that most early-stage companies ...

Vibration plate training is regaining popularity, fueled by social media claims of fat loss and muscle toning. While studies ...

Storytelling is a powerful marketing tool that can help you forge deeper connections with your audience. We asked industry ...

Over 80% of performance marketers use multiple tactics to combat diminishing returns, with more than half expanding into additional digital channels beyond social media ads.

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

Studies suggest that marketers are increasingly diversifying their media investment away from social. Campaign explores changing media spend and how marketers can innovate with social media to drive ...

Studies suggest that marketers are increasingly diversifying their media investment away from social. Campaign explores changing media spend and how marketers can innovate with social media to drive ...

In June 2020, social media spending surged to 23% of marketing budgets when the pandemic forced consumers to stay home and marketers pivoted to digital channels for outreach. A new, heightened ...