Digital Public Relations and Marketing Communications Trends in Africa provides significant implications for marketing ...

A customer is more likely to buy from you if you’re connected to the community and people can put a face with the name.

Public relations should be to the marketing practitioner, an integral part of the marketing mix, and for this to be the case, the confusion as to its role, as oppose to that of advertising, needs ...

Branding and public relations are not words that companies use. They’re the unique ingredients that can help a small business become famous.

The analyst relations function is undergoing a fundamental transformation. Once dominated by a handful of large research houses, such as Gartner, IDC and Forrester, the market now features a ...

Primitive marketing agency has launched its new public relations arm, naming Chris Cook to lead it to better support businesses and their goals.

A definitive primer on the functions, factors and history that form the industry. Public relations, or PR, is the practice of strategically managing and guiding how information about an organization, ...

The work of public relations functions is to impress on the organisation the need for circumspection in addressing issues, problems concerning public interest.