When employees are engaged, they’re more productive and invested in the company’s success. Internal marketing plays a huge ...

As the use of artificial intelligence continues to rise, professionals must find a balance between innovation and ...

In the digital world, how businesses talk to their audience has changed big time. E marketing communication is all about ...

Google has made its marketing mix model (MMM) platform Meridian freely available to all marketers and data scientists as open-source software, the company announced today. The release includes a new ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...

"Texas is also in the mix, as the Longhorns have been involved in regular dialogue with the Wilson camp," Nakos said. They are pushing for a visit, but Wilson Wilson cannot visit Texas until ...

What is the best career fit for me? Take our assessment now. Finding your dream job starts with knowing what makes you the way you are. Simple Statements that relate to you. Unique Be yourself ...

Note that LMMM is not supported anymore, so we highly recommend you switch to Meridian. Marketing Mix Modeling (MMM) is used by advertisers to measure advertising effectiveness and inform budget ...