Discover how brands can maintain customer relationships between purchases of long-lifespan products with content and ...

Network Ireland Waterford has described its first event of the year as a "resounding success." The sold-out event titled, ...

With a prudent approach to mergers and acquisitions and financial discipline, Unicharm has a debt/equity ratio of less than 0.1 times and has been in a net cash position over the past decade. Its ...

Like most brands advertising during the Super Bowl this year, Cetaphil tried to capture attention with a celebrity-focused commercial.

Arkansas men's basketball coach John Calipari received a mixture of cheers and boos from Kentucky fans in his return Saturday at Rupp Arena. This is Calipari's first game back in Lexington to ...

Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers, ...

While the hype warns AI will take marketing jobs, its pattern matching can’t beat a human’s creativity, empathy and ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM). Previously under limited access, Meridian is now freely available to all marketers, ...

Transform 2025 is designed to help marketers do a better job of catching up to — or staying a step ahead of — all the progress. While the point of care as a media channel represents only 2% of the ...

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels. It uses Bayesian causal inference to reveal ...