The rules of digital branding and marketing have fundamentally changed. For entrepreneurs and businesses striving to stay ...

As marketing mixes evolve, experimenting with audio and video ... Therefore, “leaving it out of the media mix is a huge miss”, she said, speaking at the Spotify Sparks event yesterday (1 May) ...

Mastercard isn’t renewing its corporate sponsorship of the New York City Pride March, the city’s annual march for LGBTQ rights, for 2025. The financial services giant has supported Heritage of ...

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry ...

However, the digital revolution acted as a catalyst, injecting a potent dose of personalisation and interactivity into the marketing mix. "Summer marketing in India has transformed drastically in the ...

Days after Elevance Health assured investors it remains optimistic about Medicare Advantage, the health insurance company announced it will stop marketing most products under the program.

IIM Ahmedabad alumnus and marketing professor Govindrajan Srinivas amused LinkedIn users with his witty comment on his education profile, humorously noting he “consistently finished at the bottom of ...

To exhibit true brand integrity and win customers’ trust, marketers must fulfil this promise with a solid and concrete differentiation through its marketing mix. The data indicates that ...

The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

DAVAO CITY (PIA) — A family in Sitio Cogon, San Rafael, Cateel, Davao Oriental, has shared their successful journey in reaching Level 3 of Self Sufficiency under the Pantawid Pamilyang Pilipino ...

Boston Bruins president Cam Neely and general manager Don Sweeney received a vote of confidence from ownership Wednesday after the end of the team's eight-year playoff run. But that management ...