Join Course Leaders Rotimi Olaniyan and Sharon-Marie Gillooley, and your future classmates for an exclusive live webinar to discover how our programmes in Marketing can advance your career. During the ...

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry ...

Grand Theft Auto V's 2013 launch redefined entertainment marketing, achieving $800 million in first-day sales. Rockstar Games masterfully combined strategic teasers, in-game fan participation ...

Experts at TheGamersJoint unpack an update on a potential PS2 remake of Kingdom Hearts 358/2 Days Final Mix. U.S. Attorney launches task force to tackle illegal debanking in Virginia Ranking All ...

To exhibit true brand integrity and win customers’ trust, marketers must fulfil this promise with a solid and concrete differentiation through its marketing mix. The data indicates that ...

The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

Boston Bruins president Cam Neely and general manager Don Sweeney received a vote of confidence from ownership Wednesday after the end of the team's eight-year playoff run. But that management ...

The Dodgers and Phillies have been fixtures in the Bullpen Report to this point, and I was tempted to include them again. But really, what's there to say about them anymore? Tanner Scott has ...

The Eater staff recently had a spirited exchange about our favorite gas station snacks, and mine, unequivocally, is cheddar-flavored Chex Mix (ideally purchased with a York Peppermint Patty ...

A source said Jenrick had announced he was running in the London Marathon and "in a technical mix-up, a message designed for broadcast turned into a group chat". All of the contacts - which are ...