We tested the best email marketing software in 2025 for ease of use, automation, AI tools, and pricing. See how Mailchimp, HubSpot, and others compare.

As digital marketing navigates tighter budgets, evolving AI integration, and shifting consumer expectations, 2025 presents both challenges and opportunities. Brandwatch’s recent report highlights key ...

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to their measurement strategies.

Former agency executives from Dentsu, Kantar, and Nielsen who now work at a startup focused on marketing mix modeling (MMM) believe they have developed a way to enable small and medium-sized ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting efficiency like never before. Here's what marketers need to know.

The global translation puzzle Beyond marketing, the rise of brain rot language also complicates translation and localisation efforts. A phrase like “it’s giving” might make perfect sense in its ...

Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.

Have you ever woken up and been filled with immediate dread because the day ahead of you is so busy? Use a brain dump to get your tasks and feelings in order.