In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

While AI enables creation, automation, and personalization, Google is clear: without measurement, there is no sustainable ...

Mutinex has released the Open MMM Validation Framework, a vendor-neutral toolkit to independently test and compare any marketing mix model.The announcement:Mutinex, a leading provider of marketing mix ...

AI is reshaping the way marketers measure success – and Google is building the tools to match. We speak to Katrin Werres, UK ...

Marketing at Britannia, also shares what inspires him, how he is building a high-performing marketing team, and why working ...

Marketers are changing how they advertise around India’s most popular sport. Instead of relying solely on mass campaigns ...

Scaling fast is seductive—but it can bankrupt companies and undermine communities. Slower, deeper growth is often the best ...

Gary has been working in mobile marketing since 2004, back when ringtones and wallpapers were still a business model. He started out at a small media agency, moved on to ITV as Head of Mobile ...

Sales have fallen at Software Circle’s Nettl business but the group has grown the wing’s operating EBITDA thanks to a shift ...

You don’t need millions to succeed as a marketer, Clíona Hayes tells Tim Healey. Just the nerve to think differently and the ...

Toast’s long-term strategy centers on four core initiatives: gaining further market share within its core US restaurant segment, expanding into adjacent verticals beyond small to medium-sized business ...

Two branding experts have criticized the Duchess of Sussex, Meghan Markle, following the launch of her As Ever brand.