In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

While AI enables creation, automation, and personalization, Google is clear: without measurement, there is no sustainable ...

Mutinex has released the Open MMM Validation Framework, a vendor-neutral toolkit to independently test and compare any marketing mix model.The announcement:Mutinex, a leading provider of marketing mix ...

AI is reshaping the way marketers measure success – and Google is building the tools to match. We speak to Katrin Werres, UK ...

PDF for Business Studies from the official Rajasthan Board website. Access chapter-wise details for Business Studies with the ...

Marketing is an engine of growth. It’s a growth driver, not a cost centre.” And the award for the most inspirational quote of ...

Mobile marketers usually rely on Facebook and Instagram for their retargeting campaigns. However, ad placements in other apps ...

While some brands debate the role for AI in their marketing plans, others are embracing the possibilities to optimise ...

Revolutionize your marketing. Achieve radical transparency & real-time insights in an AI-powered media world. Drive business ...

Marketing at Britannia, also shares what inspires him, how he is building a high-performing marketing team, and why working ...

Marketers are changing how they advertise around India’s most popular sport. Instead of relying solely on mass campaigns ...

Scaling fast is seductive—but it can bankrupt companies and undermine communities. Slower, deeper growth is often the best ...