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PDF for Business Studies from the official Rajasthan Board website. Access chapter-wise details for Business Studies with the ...

Marketing mix models are specifically designed to incorporate campaign conditions, focusing on how different marketing channels and activities drive business outcomes.

Marketing mix modeling optimization isn't just a buzzword—it's becoming one of the most dependable ways for e-commerce professionals to make smarter decisions.

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting efficiency like never before. Here's what marketers need to know.