This article explores important facts about digital marketing and effective strategies that can really help businesses ...

In the year of the lord 2025 we do not use ROAS.” That was the position of one agency media buyer during a conversation about the Marketing Efficiency Ratio (MER). The data-driven advertising metric ...

Concerning the particular importance of cooperatives in a cooperation system, the author has tried to study the status of marketing mix (7Ps) in cooperatives and to provide proposals to improve the ...