A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

A well-defined marketing plan includes the four basic elements: product, price, place and promotion. The element of place deals with the factors that go into the distribution of a product, whereas ...

The client was also able to achieve the required results by implementing the key marketing mix elements. Within a few months after the implementation of the marketing strategy, the client was able ...

Marketing mix elements help in ascertaining the effectiveness of each marketing input in terms of Return on Investment. A robust marketing mix strategy can help gauge the efficiency and ROI for ...