Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and ...

DENVER, June 02, 2025--Digital channels now account for 61.1% of total marketing spend, according to a survey by Gartner, Inc. This digital dominance is reshaping strategies across industries ...

The whole idea behind partnership brand marketing is to find customers where your company and brand do not compete: It not only provides your brand with additional credibility in aligning with another ...

Discover the complete 7 Ps of the marketing mix. Learn how these essential elements work together to create effective marketing strategies.

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.

Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.

The ideal distribution channel mix is very similar for both branded and independent hotels, suggesting that a combination of direct and indirect distribution is key for any hotel.

To boost sales and brand awareness, you should consider expanding your distribution channels. Learn more about your options.

In the internet era, amidst ever-growing competition, marketers must now include the element of performance to stay ahead of the curve.