AI is reshaping the way marketers measure success – and Google is building the tools to match. We speak to Katrin Werres, UK ...

AI is the latest obsession, but strategy still wins. Refocus on your website – the original digital tool – to thrive in the ...

A Worcester marketing agency has been named Best Full-Service Marketing Agency. Prime Mix Marketing received the honour in the Worcestershire category of the SME News Midlands Enterprise Awards 2025.

Out of all the 4Ps, marketers are least likely to have influence over place. But the marketing function can bring valuable contributions to discussions around distribution strategy.

TikTok leans on AI, search in bid to advertisers at annual summit The ByteDance-owned platform announced a slew of new features including branding solutions, automation tools and an artificial ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.

Digital marketing offers near-endless opportunities for connecting with potential customers and is a vital component of nearly every business’s marketing mix.

NIQ, the world’s leading global consumer intelligence company, today announced the launch of Marketing Mix Modelling solutions (MMM), helping global c ...

Search engine marketing can drive traffic and sales for small businesses. Learn how SEM works and how to create paid search ads in our comprehensive guide.