AI is reshaping the way marketers measure success – and Google is building the tools to match. We speak to Katrin Werres, UK ...

AI is the latest obsession, but strategy still wins. Refocus on your website – the original digital tool – to thrive in the ...

Understanding the Core Marketing 3 Ps Okay, so you’ve probably heard about the marketing mix, right? It’s like the secret sauce to getting your product or service out there. We’re going to focus on ...

A few years ago, Foot Locker’s loyalty program had low customer penetration. Today, 50% of the company's sales are from loyalty program members, up from just 20% one year before. Here's how the brand ...

Sociable: Pinterest shares tips for aligning Pin listings with visual search The social media platform reveals key considerations to help brands align with its evolving visual search tools and ...