Although best known as a real estate magnate, Trump is no stranger to product promotion ... you need to develop yours and get comfortable marketing it.” The prevalence of this cultural norm ...

Two worlds govern possible interactions with the target audience: thought leadership and sales-driven SEO strategies. While ...

Experts anticipate that WhatsApp marketing to account for 15-20% of all digital marketing spends in the next 7 years but ...

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Value-oriented ads and marketing for its Triple Dipper menu boosted the chain’s traffic by nearly 20%, driving a record-breaking quarterly performance.

Rocket Cos. added a live in-stadium sing-along to its Super Bowl commercial, betting that 'Take Me Home Country Roads' would ...

A sales drop in the mid-single digits in Kraft Heinz’s fourth quarter and in the low single digits for the year sent the CPG giant’s stock tumbling, but executives have a plan to claw back losses – th ...

Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how.

Recent examples include the Nicorette QuickMist ... A category captain recommends optimal product mix, promotional strategies, and product placement, and the captain and retailers share data ...

Welcome to DraftKings fourth quarter 2024 earnings call. [Operator instructions] Please be advised that today's conference is ...

so many great beers from small breweries without marketing and promotion budgets are never entered. I recently wrote about my favorite IPAs in 2024. My list included a mix of competition award ...

Despite the disappointing results in China and a challenging market, L'Oréal managed to grow in all product divisions. Read ...