Discover cutting-edge digital marketing strategies that have been successfully implemented by industry leaders. This article ...

Although best known as a real estate magnate, Trump is no stranger to product promotion ... you need to develop yours and get comfortable marketing it.” The prevalence of this cultural norm ...

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...

Creating its own buzz throughout this key shopping season, Sharjah City Centre is providing shoppers with an exciting mix of promotional deals, discounts and raffle draws. From now until February ...

Marketing Mix Modeling (MMM) is used by advertisers to measure advertising ... The approach that works the best will typically be the one which has the best out-of-sample fit (which is one of the ...