In the year of the lord 2025 we do not use ROAS.” That was the position of one agency media buyer during a conversation about the Marketing Efficiency Ratio (MER). The data-driven advertising metric ...

This story was originally published by Indiana Capital Chronicle on July 11, 2025. Braun report identifies 350 examples of DEI in state government ...

The Washington Wizards reportedly are entering the mix for young Golden State Warriors forward Jonathan Kuminga in NBA free agency.

Intel CEO Lip-Bu Tan is reportedly considering halting external sales of the company's costly 18A chip process as losses mount and competition from TSMC intensifies, signaling a potential ...

Luxury brands face global, generational challenges, report says Shifting attitudes toward luxury have created an opening for newer, more agile and culturally relevant brands to make inroads.

Intel notified its marketing employees this week that it plans to outsource many of their jobs to the consulting firm Accenture as new CEO Lip-Bu Tan works to slash costs and improve the chipmaker ...

According to an email seen by Newsweek, staff at the VA were asked to report an example of "fraud, waste, or abuse" in the department.

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to their measurement strategies.

Intelligence chief Tulsi Gabbard is reportedly considering changing Trump’s intelligence briefings after he only took them 14 times so far.

Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more influencers this year, according to a new report from Sprout Social.

Howdy! Today was another very hot but beautiful day in Magic Kingdom. I found new Mini Mix-Its featuring Lady and the Tramp, new merchandise for Tiana’s Bayou Adventure, and had fun just ...

Marathon might miss its planned September 23rd release date, as Sony is apparently cancelling its marketing plans for this year.