The global tortilla mix market is poised for remarkable expansion, with its value projected to reach approximately USD 13,862 ...

K-beauty is hitting the gas, with original design manufacturers lowering the entry barrier to the industry, allowing small ...

Azenta, Inc. made 41 cents a share (non-GAAP) on just over $656 million in revenue in FY2024. The current analyst firm consensus (5 analyst firms) has profits rising to 46 cents a share in FY2025 even ...

Concerning the particular importance of cooperatives in a cooperation system, the author has tried to study the status of marketing mix (7Ps) in cooperatives and to provide proposals to improve the ...

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to their measurement strategies.

Brand storytelling or digital marketing – The dilemma for startups Startups looking for quick sales leads are often unclear about whether to invest in traditional marketing efforts or digital ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.

Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.

An important part of developing a marketing plan is identifying the ideal marketing mix. As a small business owner, you need to choose the right marketing mix so you can win early sales and ...