What Does a Marketing Mix Consist of in Fashion?. The fashion industry, more than other fields, relies a great deal on marketing to sell, sell, sell. As opposed to products that mostly have a ...

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry ...

This study explores the application of nudge theory to enhance conversion rates in digital campaigns, highlighting the gap between its proven effectiveness and suboptimal implementation. Despite its ...

The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.

The Game Theory Hidden in the Mind of Sherlock Holmes In the early 20th century, a mathematician and economist sought the optimal strategy for Holmes to escape Moriarty’s pursuit ...